adidas Originals - Augmented Reality Shoes Teaser
adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at www.adidas.com The shoes are available now in some countries and later in others. Here's where to find them: US: available from February 15th exclusively at select Champs Sports stores and www.eastbay.com UK Available now at Size?; Offspring and adidas Originals stores Rest of the World: Available now at adidas Originals stores and other select retailers
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